In the storybook village of Carmel-by-the-Sea, few names carry the warmth and heritage of Rich Pepe. Restaurateur, winemaker, and community builder, Pepe has helped define Carmel’s dining culture through his beloved establishments — including Little Napoli, Pepe’s Vesuvio, and Pepe Winery — each infused with the flavors and traditions of his Italian roots.

Born into a family that valued food as the centerpiece of life, Pepe brings that same sense of hospitality to every table he serves. Whether it’s a glass of Vesuvio’s signature red or a hearty plate of pasta shared among friends, his philosophy is simple: great meals create lasting connections.

Beyond the kitchen, Rich is a passionate advocate for Carmel’s small-town charm and sense of community. He raises the region’s profile through local events, charity work, and as an ambassador for the authentic, relaxed spirit that makes Carmel so unforgettable.

To dine in one of Pepe’s restaurants is to experience a taste of Carmel’s heart — where every guest is treated like family.