Will Elkadi

Media Producer, Event Director, Community Builder

Will Elkadi is a longtime Monterey Peninsula resident and the founder of several regional platforms, including WhatsUpMonterey, See Carmel, and the Automobilia Collectors Expo. With over 25 years of experience in media and marketing, he has dedicated his career to celebrating the Monterey Peninsula’s hospitality, culinary, and cultural landscapes.

Through his award-winning agency, eLab Communications, Will has helped countless local businesses tell their stories through creative media, digital strategy, and event production. His annual Automobilia Collectors Expo has become a highlight of Monterey Car Week, attracting collectors and enthusiasts from around the world.

Beyond his professional work, Will is deeply committed to community connection. He often works quietly behind the scenes to support nonprofit causes, promote small business success, and spotlight the people and stories that make Carmel-by-the-Sea such a special place.